SHOW ISSUE Update 2006 web 18/1/06 12:40 pm Page 1 Home Products Contacts Contents Why we exhibit at Embedded World SPRING Automotive Graphic Display 06 Controller is first to be made using 90nm technology The Latest News on . Semiconductor Technologies and Products from Fujitsu Microelectronics Europe FlexRay, gyro and 32-bit microcontrollers combine to Why we exhibit at provide electronic stability control Embedded World Fujitsu devises at the heart of the Jim Bryant, FMEs Director of Marketing Communications, outlines IP networking revolution the appeal of the show and explains why it is an ideal platform to Innovation. Realisation. Reliability promote Fujitsus products and solutions. Visitors attending Embedded World the event attracted a record number of exhibitors Why do companies attend exhibitions A somewhat cynical response might be: last year. European Distributors & because all our competitors are going to be there, so we cant afford to be absent. Representatives What would people think European Sales Offices That may have an element of truth but it has never been a cast-iron good reason for attending a show, and it has never been FMEs view. We go to shows because we believe there is real purpose to the event, and that we can benefit from attending in a clear-cut, tangible and even measurable way. Continued Update 2006 web 18/1/06 12:40 pm Page 2 Home Products Contacts Contents And what is the benefit we look for most Without doubt, it is to be able to Why we exhibit at Embedded communicate with our customers and potential customers in a way that is just not World possible using any other approach. Automotive Graphic Display Over the years, technology has offered us many new communication media, Controller is first to be made using such as email, video conferencing and the Web. But, as every one knows, there is 90nm technology simply no substitute for face to face communication. FMEs stand at Embedded World 2006. FlexRay, gyro and 32-bit That, in a nutshell, is why we will attend Embedded World 2006. There are relatively microcontrollers combine to few exhibitions that really excite us, and we are not alone in this: there seems to be a provide electronic stability control growing feeling of lethargy towards many of them. Fujitsu devises at the heart of the Embedded World is genuinely different. It does excite us Its combination of IP networking revolution technology focus, accessibility, and the right audience makes it an ideal forum for us to communicate with our customers, display our products, and demonstrate effective, Innovation. Realisation. Reliability value-added technological solutions. European Distributors & One obvious reason for the attraction of the event is the ever-growing importance of Representatives the embedded market. As our own involvement in the world of embedded systems has increased, so has the Embedded World event grown in stature. European Sales Offices Today Fujitsu boasts a portfolio of products that need to be experienced and seen working. We need engineer to talk to engineer, and Embedded World delivers that environment. Back Continued