Flour
This is part of a Guenther Flour product code. It contains information about the product including the manufacturer, type, size and packaging.
The first two digits (72) refer to the manufacturer, with 72 being Guenther Flour.
The next eight digits (23301001) are the product code, which is unique to the product and can be used to distinguish it from other similar products.
The next four digits (1000) refer to the size, with 1000 being a 15-pound bag of flour.
The next two digits (0050) refer to the type or variety of the flour, with 0050 being all-purpose flour.
The next two letters (JJ) refer to the packaging, with JJ being a paper bag.
The last two letters (TM) refer to the type of product, with TM being a regular flour.